What is the benefit of pre-ordering something before its release?
In my mind, I think it is so you can be one of the first to get your hands on it when it becomes available.
Am I wrong?
Let’s assume that I am right.
So, why does Future Shop and Best Buy accept pre-orders for new video game releases and then NOT ship the damned things on their official release date, or at least the day after?
Last summer, I pre-ordered Batman: Arkham Asylum for the Xbox 360. The official release date came and went. My order was stuck in “in progress” limbo for almost a month before it shipped.
Along came Final Fantasy XIII. Screw Best Buy. I pre-ordered it from Future Shop a few days before the official release date to get $5 off the price (Yes, I realize that Best Buy owns Future Shop but I was hoping for a better experience this time… apparently I was wrong)
On its release date (Tuesday), I posted a question on the Future Shop fan page on Facebook:
Scott Paterson How soon do the online pre-orders ship? The last time I pre-ordered a game from "that other" store, it took a MONTH after the game's release before it shipped. The only reason I didn't cancel it was because it was on sale. I'm rrreally hopin' Future Shop is different.
I got a prompt reply:
Future Shop @Scott: It should be shipping on the day of release which should be today.
As of noon today, the order status on Future Shop’s web site still indicated “In progress” and “Out of stock”.
I posted three replies in the thread since Tuesday and there hasn’t been any response from the Future Shop rep in that group. My last message said that I would cancel the order at noon if it still hadn’t shipped.
Guess what I just did.