At some point this afternoon, Facebook statuses started appearing with a single word. That word was a colour. Any colour.
I was puzzled. What’s with all the status colours?
I did a little searching and found the reason.
Women on Facebook were changing their status to the colour of bra they were wearing to raise awareness for Breast Cancer.
Cute. Fun. Many status comments were hilarious. Some guys had fun with it, posting the colour of their underwear. Or the fictitious bra they were wearing to hold their “moobs”.
Some other guys, like me, were puzzled. And some, when they found out what it was for, thought it was “useless”, or “retarded”. They said that it did nothing. It was no different than a chain letter.
I questioned this.
How could this be useless?
They asked what it was for. I knew, and I told them. By asking what it was for, they proved that it worked. It raised awareness.
The debate began.
I argued that it’s comparable to… wearing a pink ribbon. Or, wearing a poppy. Neither of those is a waste of time. They both serve a purpose. They raise awareness.
It was said that those two are different because they raise money for charities.
True, they do, but by us wearing them they also RAISE AWARENESS for those charities. What other purpose do they serve? A thank you? Sure. If you want to say that their sole purpose is to raise money, then wouldn’t it be a better idea to take the money spent on those little ribbons and use the money for the charity?
Perhaps. In fact, I could argue that a Facebook status is better than a ribbon, or a poppy because it costs nothing.
It is impossible for a charity to raise money without raising awareness first. If you know how, speak up. I’m sure they’d love to hear it.
By giving you something in return for your donation, and you wearing it, you are helping to raise awareness so more donations come in.
It’s silly to think that nobody has ever heard of breast cancer. But awareness isn’t just about telling you something you’ve never heard of. It’s about making you think about it, regardless of whether you’ve heard about it before.
I really makes me sad to think that some people think it was a dumb idea. A waste of time. That it served no purpose.
If one person made a donation as a result of those “useless” and “retarded” bra colour status, then wasn’t it worth the effort? Did it not raise awareness?
I proved that it worked. I made donation this evening to the Canadian Breast Cancer Foundation.
I now challenge you to do the same. Doing nothing is useless.